Data ethics set to have major marketing impact

Customer data ethics has made its first appearance on the Gartner Hype Cycle for Digital Marketing 2020 as it has moved into the Innovation Trigger phase of the Hype Cycle, according to Gartner. Customer data ethics focuses on aligning business practices with moral...

AI helps drive better decision-making

Artificial intelligence (AI) has become a key enabler to deliver business value for companies irrespective of their industry sector or size. By Ian Jansen Van Rensburg However, executives must examine ways to leverage the high-performance computing capabilities of the...