Delighting the consumer drives Lenovo’s success

Delighting the consumer drives Lenovo’s success

Retail is important as a route to market for products, but it is also the visible face of a company and its brand. It’s vital to ensure that consumers not only get the best possible exposure to products, but enjoy an exceptional customer experience as well, says Yugen...
Helping customers on their digital journey

Helping customers on their digital journey

By engaging directly with its end user customers, Lenovo can give them the benefit of its global experience is a digitally-transforming world. Mahomed Ramathulla, sales director: South Africa for Lenovo SA, stresses that Lenovo is 100% committed to its channel, with...

Extensive support drives customer satisfaction

Any computer or device can fail; it’s never planned and it’s not pleasant for the user – but how the vendor deals with the problem can make all the difference. Lenovo strives to make its products as failsafe as possible, with strict quality control and testing taking...
Engagement makes channel partners successful

Engagement makes channel partners successful

As a 100% indirect IT business, Lenovo takes extra care to ensure that it stays relevant to its growing channel of reseller partners. “Lenovo has been channel-centric from day one,” says Abrie van Staden, channel lead for Lenovo SA. “As such we rely heavily on...
Tapping the SADC opportunity

Tapping the SADC opportunity

Lenovo’s local operation looks after the entire Southern African Development Community (SADC) and Indian Ocean Islands (IOI) countries – but, unlike many of its counterparts, it has a dedicated team ensuring that customers in the region get personal care. Abhay...