by Kathy Gibson | Dec 3, 2025 | Thought Leadership
“In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin Marketing can feel overwhelming for many SMEs in the IT channel, especially when budgets are tight and competition is fierce. The good news is that effective marketing is less about...
by Kathy Gibson | Dec 3, 2025 | Thought Leadership
My Esteemed Editor has done it again – he sometimes amazes me – and this time, over one of our regular coffees, he has used his astute foresight and ever-optimistic outlook on life to regale me on the enormous potential that the African Continental Free Trade...
by Kathy Gibson | Dec 3, 2025 | Thought Leadership
Max Verstappen’s recent triumph at the Nürburgring in a GT3 car has reignited the debate about the value of versatility in motorsport. Many hailed the victory as further proof that Verstappen is not only Formula One’s dominant force but also a driver capable of...
by Kathy Gibson | Nov 28, 2025 | Thought Leadership
In an age where scams, misinformation, and digital fraud are rampant, trust has quietly become the most valuable commodity in business. By Alan Shannon, executive: small business services and private clients at Nedbank Small businesses that are thriving are not...
by Kathy Gibson | Nov 28, 2025 | Thought Leadership
Fires occur more frequently than most people realise. “Fires happen far more often than is generally understood, and many do not even make the news. In restaurant kitchens, for example, grease buildup in extractors and out of sight extraction ducting can easily ignite...
by Kathy Gibson | Nov 28, 2025 | Thought Leadership
In South Africa’s startup ecosystem, stories of scale tend to follow a familiar trend. A bold idea, a big pitch and a splashy exit. However, for most entrepreneurs, building in difficult markets means the path is more tactical than dramatic. Progress tends to be...
