by Kathy Gibson | Jul 29, 2022 | Features
The new digital-first world has changed the norms of commerce, work, and everyday life, prompting customers and brands to re-establish how they connect. This is the message from the fifth edition of Salesforce’s State of the Connected Customer report that shares...
by Kathy Gibson | Jul 29, 2022 | Features
Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers from November through December 2021 found that buyers use digital commerce to address...
by Kathy Gibson | Jul 29, 2022 | Features
From banking to entertainment, shopping to eating, technology has never played such a significant role in our lives. But collectively, we have never trusted it less. By Lorna Hardie, regional director of VMware SSA There are many factors at play here. Firstly,...
by Kathy Gibson | Jul 29, 2022 | Features
If we look at the trends in customer experience, one of the things that we are seeing is a shift from the customer satisfaction terminology, interpretation, and landscape. By Tunde Abagun, channel sales manager: sub-Saharan Africa at Nutanix In the past, you typically...
by Kathy Gibson | Jul 29, 2022 | Features
Companies need to ensure greater customer experiences by powering end-to-end customer engagements across the entire customer journey if they want to stay ahead, writes Estiaan van der Merwe, principal engagement consultant at Decision Inc. Now, more than ever, the...
by Kathy Gibson | Jul 29, 2022 | Features
Take off those rose-tinted spectacles and start looking at your business the way your customers do, writes Chris Ogden, CEO of RubiBlue. Do you know what your customer’s need? Have you really looked at their problems and challenges and asked yourself how your product...
