Key customer retention strategies for SMEs

It’s commonly accepted business wisdom that retaining existing customers is cheaper than attracting and onboarding new ones. “According to ‘Marketing Metrics: The Definitive Guide to Measuring Marketing Performance’, the likelihood of selling to an existing customer...

Scaling your business in challenging times

If you’re the owner of a small to medium enterprise in South Africa and you feel like you are hanging on by your fingernails, you’re hardly alone. Rolling black-outs are causing havoc throughout the country and stalling economic growth.  While inflation is cooling...