ASUS is best known for its market-leading gaming devices, but the manufacturer offers the South African consumer a full range of PCs that appeal to professionals, budget users, students, creators and gamers alike.
The PC manufacturer is a global leader in the field and holds a commanding share of the South African market for its accessible and high-performance consumer PCs. In fact, a significant percentage of all Microsoft activations in the South African market are on ASUS products.
The products are available through multiple channels, including retail and online – and increasingly through distribution and the three-tier channel.
Werner Kuhn
Werner Kuhn, SYS Consumer Channel Account Manager at ASUS, explains that the company is on an active drive to increase its channel business – and the results so far have been impressive.
“The ASUS products offer great value for.”
And, because the product range is quite wide, ASUS is able to address multiple different market sectors.
With its ecosystem approach, ASUS can also assist partners in sourcing a full range of complementary components and accessories.
Segmentation by user
Everyday users and students:
ASUS Vivobook: Colourful, budget-friendly laptops built for daily tasks, web browsing and schoolwork.
ASUS Chromebook: Entry-level, cloud-based portable devices for education and light users.
Professionals and mobile executives:
ASUS Zenbook: Premium, thin, and light ultrabooks featuring high-end OLED displays and long battery life for mobile work.
Zenbook DUO: Multi-screen variants tailored for productivity-focused mobile multitaskers.
Content creators and designers
ProArt: Specialized laptops, displays, and desktop components engineered with color-accurate screens and heavy processing power for video editors and 3D artists.
Gamers and enthusiasts
ROG (Republic of Gamers): High-performance elite laptops, phones, handhelds (ROG Ally), and components designed for hardcore and competitive esports gamers.
TUF Gaming: Durable, mid-tier gaming hardware built for solid performance at a lower price point.
ASUS market segmentation
ASUS segments its consumer product market by user lifestyle, performance needs, and price points, dividing its core hardware lines into distinct brand families.
Vivobook:
Vivobook – The base Vivobook is designed for all users. It’s built to be more intelligent, productive and secure, bringing innovative solutions to make everyday life easier.
The new ASUS Vivobook Go 15 is light and compact, designed to help users to be productive and keep them entertained wherever they go. It features a 180-degree lay-flat hinge, physical webcam shield, gorgeous OLED displays on select models, and loads of thoughtful design features.
Vivobook Flip – This device is designed to streamline the users’ workflow and transform the way they tackle tasks. It has a 360-degree hinge for maximum flexibility and supports ASUS Pen 2.0, adapting effortlessly to the users’ needs. Equipped with up to the latest Intel Core Ultra 7 processor (Series 2) with a NPU boasting up to 47 TOPS, it also features a stunning 14-inch FHD ASUS Lumina OLED NanoEdge touchscreen. Ideal for students and professionals, this all-in-one device enhances productivity like never before.
Vivobook S – The ASUS Vivobook S 14 elevates the laptop encounter, harmoniously blending advanced technology with a clean, minimalist design. It showcases the power of up to Intel Core Ultra 7 processor (Series 2) for exceptional performance, a dedicated Copilot key for more AI exploration, a svelte 1,3kg construction, a substantial battery life, and a captivating 3K ASUS Lumina OLED screen. It also includes an ergonomically designed keyboard with vibrant RGB backlighting, a generously sized touchpad, and an ASUS AiSense camera. This laptop is the perfect companion for modern life.
Vivobook Pro RTX – ASUS Vivobook laptops with Nvidia GeForce RTX graphics bridge the gap between everyday productivity and entry-level gaming or content creation. Popular models like the Vivobook 16X and Vivobook V3607 feature dedicated RTX GPUs (such as the RTX 4050, 4060, or RTX 5050/5060), high-refresh-rate or OLED displays, and robust Intel Core processors.
Zenbook:
Zenbook – Elegant, trendy, thin and light, it’s the best laptop for on-the-go work and entertainment.
Zenbook A – Featherweight design with multi-day battery life and built-in AI power, this device is driven by the Snapdragon X2 Elite Extreme processor.
Zenbook S – Ultimate premium mobility with precision craftsmanship makes it the best laptop for incredible prestige and the very best performance.
Zenbook Duo – The innovative dual-screen design makes it the best laptop for tech enthusiasts who need the best productivity solution and effortless multitasking.
TUF Gaming
Bristling with high-refresh rate displays and competitive GPUs, ultra-durable TUF Gaming laptops deliver a reliable portable gaming experience to a wide audience of gamers.
These devices are available in 14-inch, 16-inch and 18-inch options
ROG Gaming
ROG was founded with the goal of creating the world’s most powerful and versatile gaming laptops in the industry. These premium devices elevate gaming experiences with best-in-class displays, top-tier graphics and innovative cooling solutions that take performance to new heights.
Flow – Versatile for the fun user, urban traveller or console controller.
Zephyrus – This device is a lifestyle device, it’s good for either play or coding, but also invites the creator.
Strix – This one is for the enthusiasts, and it’s perfect for the competitive e-sports hardware user.
ProArt
The ASUS ProArt product line is built for creative professionals, offering high-colour accuracy, powerful hardware and creator-focused software like the ProArt Creator Hub and ASUS DialPad.
The line-up spans multiple device categories designed for studio and mobile workflows.
ProArt P16 – a high-performance 16-inch creator laptop featuring a 4K OLED touchscreen and robust graphics configurations.
ProArt P14 – A compact 14-inch version optimised for portable AI and creative workloads.
ProArt PX13 – A versatile convertible 13,3-inch laptop tailored for on-the-go editing.
ProArt PZ14 – A flexible 2-in-1 device featuring a detachable display.