Pinnacle has launched a new corporate identity for the Pinnacle Security Solutions (Pinnsec) and Datanet divisions, following its own brand identity evolution in May 2016.

The futuristic new identities feature clean lines of black logos with accents of red for Pinnsec and a fresh green pallet for Datanet that will roll out nationwide today (7 February 2017).

“Pinnacle believes that a coherent brand portfolio is essential for activating an organisation’s business strategy and easing customer navigation whilst at the same time driving stakeholder understanding,” comments Pinnacle MD Tim Humphreys-Davies. “The new brand identities are therefore easily identifiable as part of the Pinnacle stack and complement the company’s portfolio.”

Both identities better reflect the two separate divisions’ corporate brand and more accordingly reflects the company’s strategy following the renewal of the Pinnacle brand a year ago. It clearly signifies the growth and transformation of Pinnacle’s future whilst celebrating its traditional culture of technology and innovation established over many years of the company’s history, Humphreys-Davies says.

“We’ve retained both the division’s names as that reflects our heritage, but have emphasised the two distinct colour pallets of the visual language to state the growth of the two brands in their separate areas of expertise.”

Craig Luck, divisional director of Pinnsec, Modrac and Datanet, adds: “We are proud to be ahead of the curve in a rapidly evolving technological industry, and the new Pinnsec and Datanet identity will now illustrate how far we have come and where we are heading in the future.”