PoPIA: time is up

The countdown is on, the Protection of Personal Information Act (PoPIA) comes into full effect on 1 July 2021. With the deadline looming, there is a lot of confusion and ambiguity regarding its definitions, requirements and enforcement thereof. By Wale Arewa , CEO of...

Digitalisation could put SA ahead

Many businesses have relied on technology for their survival over the past year. By Colin Timmis, general country manager at Xero South Africa The Covid crisis has demonstrated its importance in terms of adaptability, scalability, and resilience, and for many, having...

The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. By Karyn Strybos, marketing manager at Everlytic Brands can now be far more strategic and personalised thanks to having a better understanding of what...