Key customer retention strategies for SMEs

It’s commonly accepted business wisdom that retaining existing customers is cheaper than attracting and onboarding new ones. “According to ‘Marketing Metrics: The Definitive Guide to Measuring Marketing Performance’, the likelihood of selling to an existing customer...

Scaling your business in challenging times

If you’re the owner of a small to medium enterprise in South Africa and you feel like you are hanging on by your fingernails, you’re hardly alone. Rolling black-outs are causing havoc throughout the country and stalling economic growth.  While inflation is cooling...
Acer debuts Education laptops

Acer debuts Education laptops

Acer has announced its latest additions to the TravelMate series of Windows 11 Education laptops, designed to improve students’ overall learning experiences and boost productivity whether in school or at home. The Acer TravelMate B5 14 features up to an FHD display...