Use the data you have to drive profits

Use the data you have to drive profits

By their very nature, many businesses operating in the digital era are constantly inundated with massive data sources. With the advent of the Internet of Things (IoT), a constant and growing focus on digital transformation, and a globalised economy where information...
Lenovo signs up motor sports sponsorships

Lenovo signs up motor sports sponsorships

Lenovo has signed up as the technology sponsor for two of the biggest names in motor sports, Ducati and Scuderia Ferrari. Lenovo has signed a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship. Starting with the 2018 season,...

Embrace the fear of innovation

History is the story of bad choices, don’t let the business be one of them. By Howard Feldman Decisions. We make them every day, from the moment we wake up to the moment we go to sleep. From the first cup of coffee (or tea) to the last drink of water (or wine),...