Epson is one of the world’s best-known and most recognised printer brands.
Allisha Naidoo, National Product Manager: Epson at Kolok, outlines how Kolok’s partners and their customers can benefit from the distributor’s key relationship with Epson.
Please give a brief outline of the Epson solutions
Epson offers a comprehensive range of solutions designed to meet the needs of businesses, educators, creatives, and industrial users.
The product lineup includes high-efficiency EcoTank and WorkForce inkjet printers, advanced document and photo scanners, versatile projectors for business, education, and home use, and robust point-of-sale (POS) systems for retail and hospitality environments.
Epson also provides industrial-grade printing solutions for textiles and signage, along with automation technologies like robotics for manufacturing.
These solutions are supported by software tools for device management, workflow optimization, and sustainability, all focused on reducing environmental impact and lowering total cost of ownership.
How important is this brand to Kolok?
Epson is a highly important brand to Kolok for several strategic reasons:
- It is a core part of Kolok’s product portfolio – Kolok is a major distributor of ICT consumables and office automation products in Southern Africa and SADC regions. Kolok relies on strong partnerships with trusted brands like Epson to meet market demand.
- It drives volume and revenue – Epson’s product portfolio are in high demand due to their cost-efficiency, reliability, and sustainability, making them a significant revenue and volume driver for Kolok’s printer and consumable categories.
- Competitive differentiation – With Epson’s innovation in cartridge-free printing, eco-friendly technology, and business-grade devices, Kolok is able to offer differentiated solutions in a competitive market. This positions Kolok as a go-to supplier for high-performance, low-cost printing alternatives.
- Long-term market alignment – Kolok’s continued focus is on sustainability and efficiency, which aligns with evolving market expectations. Epson’s brand strength supports Kolok’s strategy to remain a trusted distributor for future-ready solutions.
Why is Epson a compelling proposition for users and resellers?
Epson is a compelling proposition for both users and resellers because it combines innovative technology, cost efficiency, and sustainability with a trusted global reputation.
For users, Epson offers reliable, high-performance products such as EcoTank printers with ultra-low running costs, precision printing and scanning solutions for business and creative needs, and projectors with market-leading image quality.
Their devices are designed for energy efficiency, minimal waste, and reduced downtime, delivering long-term value and consistent results.
For resellers, Epson’s strong brand recognition, broad product range and proven market demand translate into steady sales opportunities and repeat consumable business. The low-maintenance design and eco-friendly features appeal to customers across corporate, retail, education, and home segments, making Epson an easy sell.
In short, Epson stands out because it offers users unbeatable value and performance and gives resellers a future-proof product line that customers actively seek out.
What value-adds does Kolok offer resellers?
Kolok offers resellers a strong value proposition by combining competitive pricing with exceptional service and logistical support.
As one of South Africa’s leading distributors, Kolok provides national stock availability through an extensive branch network, ensuring fast delivery and reduced lead times.
Resellers benefit from reliable stock levels across the full Epson range, backed by flexible order quantities and tailored account management.
Kolok also adds value through expert product knowledge and training that enables resellers to confidently position and sell Epson solutions to their customers.
In addition, Kolok’s marketing support, promotional campaigns, and incentive programs help resellers drive demand and boost sales.
With efficient after-sales service, Kolok ensures resellers can maintain customer satisfaction and loyalty.
In short, buying Epson from Kolok means resellers get consistent supply, competitive deals, professional and marketing support, and a trusted distribution partner that helps them grow their business.
Please outline your journey and role at Kolok
As the National Product Manager for Epson, I oversee product strategy, vendor relations, stock management, and support for our reseller network across Southern Africa and the SADC region.
My journey began in Kolok’s learnership program in 2019, where I rotated within various departments within the business, allowing me to gain hands-on experience across operations and sales. This foundation has equipped me with a deep understanding of our business and the ICT industry.
With a proven track record in expanding market share and cultivating strong reseller relationships, I remain committed to elevating Kolok’s brand offering and presence as one of the leading distributors in ICT consumables and office automation.