HP is a key pillar of Kolok’s value proposition.
Rose Aikman, National HP Product Manager at Kolok, outlines what products and solutions are available from HP, and how Kolok works with reseller partners to help them make the most of the HP opportunity.
HP’s full range of solution include Personal Systems, with a full portfolio of laptops, desktops, workstations, monitors and accessories.
As a global leader in printing, HP’s Printing Solutions include home and office printers, large format printers for technical drawings and signage, 3D printing for industrial manufacturing and managed print services and supplies.
Under the Business & Workforce Services portfolio, HP delivers workforce-enabling solutions such as Device-as-a-Service (DaaS), hybrid work collaboration tools, and embedded security technologies.
HP drives industry leadership in sustainability through circular design, use of recycled materials, and low-carbon commitments. It also champions digital equity by expanding access to education and technology.
Aikman explains why HP is a compelling proposition for users: “Users get trusted quality, with a globally – recognised brand offering reliable devices, print solutions and an all-in-one portfolio under one brand.”
At the same time, HP’s innovation and performance means they have access to advanced PCs, printers and 3D solutions built for productivity.
Importantly, all HP products come with built-in security featuring industry-leading hardware-based protection across PCs and printers.
A commitment to sustainability results in energy-efficient, recycled and low-carbon products that support green goals.
Resellers have a lot to gain from the HP brand as well. “HP is a brand customers know and actively request, so it drives strong market demand,” Aikman says. “HP solutions are future-ready, with innovation in hybrid work, 3D printing and sustainability helping resellers to stay competitive.”
And resellers benefit from recurring revenue, as ink, toner, services and device programs generate repeat sales.
The HP portfolio offers solutions for consumers, SMBs, education, government and enterprise, giving it a broad reach.
HP adds value with partner programs that offer marketing support, training and incentives to boost margins.
“In short, users buy HP for reliability, innovation, and sustainability,” says Aikman. “And resellers choose HP because it drives sales, repeat business, and long-term growth.”
Why buy from Kolok?
Kolok is the distributor of choice for a number, of compelling reasons.
They have a strong distribution network, with a nationwide footprint and strategically located warehouses, and offers fast delivery and reliable stock availability, with efficient logistics.
Kolok carry a broad product portfolio that includes the full HP range as well as complementary brands in hardware, print, consumables and IT accessories.
Resellers receive competitive pricing and credit facilities from Kolok, helping them to manage cash flow.
This combines with great channel support and partnership that includes dedicated account managers; marketing, product training and sales enablement tools; and joint opportunities for tenders and enterprise deals.
Perhaps most importantly, Kolok offers reliability and a top-notch reputation. It is an established, trusted distributor with decades of market presence.
“In short, Kolok offers resellers a partnership that includes access to a broad range of product, competitive pricing, reliable supply, nationwide reach, and hands-on support — making it easier to sell HP and grow their business,” says Aikman.
Meet Rose Aikman
Rose Aikman is the National HP Product Manager at Kolok.
Since 2010, Rose has led Kolok’s HP product strategy, driving growth, brand visibility, and cross-functional alignment. With more than 20 years in marketing and advertising, she has created high-impact campaigns that boost revenue and keep the HP brand top of mind across all channels.
Rose collaborates across all departments – from Sales and Marketing to Procurement and Accounts – to ensure stock stability, professional service, and a seamless customer experience.
She says, “My strong partnership with the HP team is central to our shared success, built on aligned goals and trusted relationships.”