Duxbury Networking has announced the availability of the CEL-FI GO G43 smart mobile signal booster which effectively tackles connectivity challenges across diverse retail environments, from small shops to expansive warehouses, complementing the capabilities of the CEL-FI QUATRA 4000e Active DAS Hybrid system.

Today’s South African retailers rely heavily on mobile connectivity to facilitate cashless transactions, manage QR code-based promotions, enable in-store kiosks, and provide seamless access to consumer credit options for big-ticket items like electronics and furniture. Connectivity is crucial for delivering OTPs (one-time passcodes) for secure customer authentication and credit processing, ensuring that consumers can complete high-value purchases easily and securely.

While many South African retailers have implemented guest WiFi, security and convenience issues often deter customers from signing up, as network authentication often requires an OTP they cannot receive until they are connected. Additionally, mobile networks provide a level of security and reliability that Wi-Fi networks simply cannot match, often leaving customers without a strong connection and ultimately reducing their engagement and spending.