Honor has made a commitment to to international markets during its IFA keynote presentation, titled “Embracing the Connected Future”.
During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-round flagship smartphones to Europe and other international markets.
The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC and other IoT products.
Honor also introduced three new products: Honor 70, Honor MagicBook 14 and Honor Pad 8, the first Honor tablet available outside of China. All three products are set to arrive in select European markets in the coming weeks.
“Since our inception, Honor has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” says George Zhao, CEO of Honor Device. “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”
Dual flagship strategy and MagicOS
For the first time, Honor will be introducing its foldable smartphones to international markets.
The company also unveiled MagicOS 7.0, a new OS designed to provide seamless experience across the cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level.
Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard.
MagicOS 7.0 will be officially announced in Q4 2022.
Honor announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration.
In addition, the new Honor Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps into App Market and Game Center through the platform.
It will also provide developers with access to various system capabilities for them to develop cross-device features for Honor device users in the future.
Honor is also expanding its partnership with Microsoft to bring Phone Link to international device users. Previously only available to Honor device users in China, Phone Link lets users connect select smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows.
The Honor Magic4 Pro is among the first international Honor smartphone models to support Phone Link, while the Honor 70 will also support Phone Link following an OTA update.
From October, the upgraded Honor Health app will provide personalized custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.
Spatial audio
Announced during IFA 2022, Honor’s Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences.
The feature delivers surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music and games. By means of the algorithm, the changes of sound on its way from the source to the listener’s ear can be simulated. These effects include localization of sound sources above, below, behind and in the front of the listener.
Honor’s Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0,15m to 10m to suit a more personalised listening experience.
Introducing Honor 70 to global markets
Designed for vlogging enthusiasts, the Honor 70 is Honor’s latest addition to its high-end N Series smartphone line up. The stylish device debuts with Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology.
With Dual Video Streaming, Honor 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.
Capturing high quality vlogs is easy with the Honor 70, thanks to its powerful Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a large 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for vloggers who are always on the move.
The Honor 70 is the first Honor N Series smartphone to run Honor Magic UI 6.1 based on Android 12.
Honor 70 5G + (Redcore 1 GB) – is available in South Africa now on sale.
Premium audiovisual experiences
The Honor Pad 8 is an affordable all-round smart device catering to the productivity and entertainments needs of students and young professionals.
The new Honor tablet combines a 12-inch 2K Honor FullView display featuring a screen-to-body ratio of 87% and support a resolution of 2000×1200 pixels and 1-billion colours with eight built-in loudspeakers to deliver immersive multimedia experiences on the go.
Running Honor Magic UI 6.1 with Google Play Services, the Honor Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times.
Gateway to the Future
Gateway to the Future is a new Honor Talents initiative designed to enrich cultural heritage through the power of technology.
In collaboration with ARLOOPA, Honor challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now live on-location in Speicherstadt, and is also available for users to view at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR.