ATEN International, which provides AV/IT connectivity and management solutions, is establishing a local presence in Johannesburg after six years of supplying its solutions to local businesses and consumers.

The ATEN brand consists of innovative solutions applied to connectivity, professional audio/video and green energy systems for consumers, small/home offices (SOHO) environments, SMEs and enterprise customers.

The company has also invested in an “experience room” or showroom for prospective resellers and channel partners to showcase a significant element of ATEN’s solutions to their end user customers in a working environment.

Benji Pienaar, sales manager at ATEN South Africa, comments: “ATEN is excited to be opening a showroom in Johannesburg where potential customers can experience our products and see how they work in certain builds.”

ATEN has already established a market in Namibia, and the company plans to use its South African presence as a launchpad for entry into Central Africa.