Kathy Gibson reports from Sage Future for Partners in Amsterdam – Mid-market customers are under pressure to modernise their businesses using technologies like cloud and AI.
This is driving Sage to reimagine what it can be and should be for its customers and partners, says Derk Bleeker, chief commercial officer of Sage.
The company’s new strategy will simplify what Sage sells and how it sells it. The company will also have to change the way it works, Bleeker says.
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“We are at an inflexion point in the mid-market,” says Pieter Bensch, MD and executive vice-president: UK, Ireland and APAC. “Our customers are not buying software anymore. They are buying a better businesses, with better visibility, more control and faster decisions.
“The question we all need to face: what happens to the value in your business when implementation becomes 10-, 20-, 30-times faster? And where will the next source of value come from?”
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