Bose has appointed Core as the authorised distributor for Bose consumer products in South Africa.
Core will oversee distribution and market expansion for Bose in South Africa through its network of retail and reseller partners, enhanced in-store and digital commerce experiences, and ensuring consumers have timely access to the latest Bose innovations through authorised channels.
The portfolio will include home theatre products, over-ear and in-ear headphones, Bluetooth speakers and other audio solutions, subject to regional availability.
Dian de la Port, CEO of Core, says: “Bose is one of the world’s most respected audio brands, with a track record of innovation and exceptional listening experiences. We are extremely excited to work with such a premium brand and build on its reputation in South Africa. As an authorised distributor, we want to ensure Bose is easy to find, experience and purchase, while giving our retail and channel partners a clear local point of contact for the brand.”