South Africa’s content creation market is booming. It is predicted that the overall creative influencer economy in Africa, estimated to be worth around $3-billion, will grow to $18-billion in the next five years.
Canon’s latest photo and video product range is optimised for content creators, vloggers, streamers and modern storytellers. The range features lightweight, high-performance cameras and lenses that deliver professional-grade results with everyday usability.
The Canon EOS R50 V is a compact, user-friendly, mirrorless camera, delivering sharp, high-resolution images and uncropped 4K video. It ensures fast, accurate autofocus with subject tracking, making it easy to capture clear, focused shots, even on the move.
The EOS R50 V supports up to 15fps (frames per second) continuous shooting with an electronic shutter, and a fully articulating vari-angle touchscreen. It has built-in WiFi and Bluetooth, as well as helpful features like Creative Assist and automatic scene modes
The Canon PowerShot V1 camera delivers sharp detail, rich colour and excellent low-light performance, with a built-in 16–50mm f/2.8–4.5 lens.
It supports high-quality 4K video recording at up to 60fps, with image stabilisation to keep handheld footage smooth. The vari-angle touchscreen makes framing and control intuitive.
Other creator-focused features include an external mic, a headphone jack and multiple connectivity options like WiFi, Bluetooth and USB-C.
The Canon RF-S 14-30mm F4-6.3 IS STM PZ boasts a built-in power zoom feature, the first of its kind in Canon’s RF line plus advanced image stabilisation that helps reduce shake. The lens is light (just 181g), and offers fast autofocus. It includes high-quality optical elements for sharp images and a customisable control ring for quick access to settings.
The Canon RF 20mm F1.4L VCM has a lens with a bright f/1.4 aperture. Fast, silent autofocus is made possible by Canon’s Voice Coil Motor (VCM) and Nano USM technology. It has a manual aperture ring as well as a close focusing distance of just 20 cm.
The lens is easy to carry, built tough with weather sealing and a smudge-resistant coating. It also supports 67mm filters and includes a rear gel filter slot, giving creators more flexibility.